FASHION & TRADE
Despite the introduction of clothes rationing in 1941, fashion remained an important industry in wartime Britain. The Ministry of Information encouraged the continued publication of illustrated fashion magazines, which were considered a valuable means of conveying wartime information to women.
Featuring vivid advertisements and lavish photography spreads, illustrated fashion magazines increased demand for commercial photography. Inge Ader and Anneli Bunyard, Gerti Deutsch, Betti Mautner and Bertl Sachsel produced photographs for magazines such as Vogue, Tatler and Harper’s Bazaar.